Personal Blog

Have you ever seen a nine word email?

By |2025-01-03T14:44:00+13:00May 26th, 2022|Articles, Content Marketing, Marketing|

  I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous about making sales outreach, we confuse our communications by complicating it [...]

Questions for Virtual Speed Networking

By |2025-01-03T14:44:45+13:00March 15th, 2022|Articles|

  I recently hosted a Virtual Speed Networking event in Bramble.live, an interactive virtual event platform. Here are some of the questions that participants asked each other in 5-minute speed networking sessions: What are you working on right now that's got you excited? If you could have anyone as your dinner guest, living or dead, [...]

Marketing is a game of attention

By |2022-03-08T10:14:59+13:00March 2nd, 2022|Content Marketing, Marketing|

  Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]

Go to Top