One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize [...]
Gamification stimulates five hormones that our brains use to regulate emotions, mood, and decisions: Oxytocin: the ‘empathy’ hormone Cortisol: the ’stress’ hormone Endorphin: the ‘euphoria’ hormones Dopamine: the ‘reward’ hormone Serotonin: the ‘balance’ hormone Different gamification techniques trigger specific hormones in our brains. If you understand their physiological effects, and how to stimulate them [...]
Automating your marketing is like putting a motor on a sailboat. With a sail, you are able to capture the wind as it comes in (if you have any). If it’s a still day, you have to sit around and wait. But with a motor on your boat, no matter which way the wind [...]
Without questions, there is no quest to take you from where you are to where you want to be. The movement of a quest prevents stagnation. Questions invite you into the unknown. The best coaching relationships I have had are like a game of ping pong. The coach will start by sending a [...]
For 2022, my word is Fortune. I resolve to make my fortune this year. I've got money issues, like all of us do. My issues are woven up in issues of safety and worthiness, and falling ill has shown me that when finances are tight, I get sick. Living with an autoimmune disorder, the [...]
Annual Review Table of Contents Every #AnnualReview that I publish on this blog contains 4 parts: What were my victories? What could have gone better? How many New Year’s Resolutions did I keep? What are my resolutions for next year? To see all of my annual reviews, click here. To use my workbook to create your own [...]
What would make 2022 a great year for you? My December challenge to you, before the year is out, is to write 22 goals for next year. Setting goals is planning for success. Without written goals, your aspirations are too vague to manifest. Defining what you want to achieve allows you to craft a plan [...]
Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New [...]
Do you send a Lead Magnet to your new subscribers? Maybe it's a: Free PDF Email Series Online Course Unlisted Video This is a common list-building technique, because it's effective. If you subscribe to my newsletter, then I will send you this thing. How do you send it? The best way: send a link [...]
Last week, some people I follow on Twitter were getting really excited about a blockchain project they were working on, #WAGBTC. We're All Gonna Buy The Constitution. @ConstitutionDAO is a Decentralized Autonomous Organization that came together to purchase the only privately-owned surviving copy of the first edition of the US Constitution. There are 13 [...]