One of the biggest difficulties in maintaining a blog presence is the output of regular content. There are three ways to fill up your RSS feed and keep your readers engaged: Publish multiple authors on your blog Hire a ghostwriter to write your posts for you Schedule future posts and do all of your writing [...]
A Marketing Guru for the Holistic Community It takes a special kind of person to walk in both worlds: the etheric spiritual world that fuels our soul, and the practical business world that satisfies our needs. While many spiritual practitioners may be exceptional at what they do, if people don't know about them, they don't [...]
The words 'Pura Vida' when translated literally mean, 'Pure Life.' When taken in its most metaphysical sense, this is the correct way to use it. What is curious about the Costa Rican culture is that everyone uses this term, everywhere. Bank tellers say it to customers at the front of the line. Strangers say it [...]
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's [...]
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]
HIPPnet, the High Integrity Professionals of Portland, was a networking group that was preparing to change the location of their weekly meetings. I put together the Testimonial Video that showcased the members talking about their experience with the group, and why others should join. [youtube]http://www.youtube.com/watch?v=tzZGyYJCz7c[/youtube]
One of my earliest video projects was for the Portland graphic design and web development creative agency, Spot Color Studio. They wanted to package their offerings in such a way that they could provide the services most frequently used by startup businesses in one standard package. After writing the script for the video to frame [...]