Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]
Create a pre-designed proposal template you can customise for every new client “Can you send me a proposal by the end of the day?” When I started my first web design agency in 2010, this question forced me into upgrading my business. I had only made four websites at that time, and a new client [...]
This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]
Make your bio sticky, clear, and short Photo by ismagilov on iStock The best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied, I help people sell their art online. Sticky, clear, and [...]
My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the [...]
These 4 books will help you make better decisions. Solopreneurs wear many hats. I have been a Solopreneur, on and off, for ten years. I find the ability to decide what I want to spend my time very liberating. At times, however, it can also be very intimidating. Most companies can distribute decisions through [...]
Is this *another* article about how to work-from-home? No. It's an article *about* all the articles. The current glut of 'how to work from home' content comes from a place of generosity. People want to be helpful, and this is a time when helping matters. Currently, there are two camps of workers online: people [...]
SQUIRREL! Did something just take your attention? Run after it, nobody can stop you! The greatest thing about working from home is your flexibility. But this is also a danger. You have the ability to pivot your attention at a moment's notice - and you don't have to check with a board, or a [...]