A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]
The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]
If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]
I'm writing this post on my phone, and I'm hitting 'Publish' before it's ready. This is one of the few blogging ideas that can make Corbett Barr stop and say, "Hey, I've never heard that before." He was interviewing Leo Babauta of Zen Habits, as part of a Fizzle course called Start A Blog That Matters. [...]
Featured images for blog posts look great. Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog. (With clever use of titles and ALT tags on each image, you can even boost your SEO.) It is really easy to find images online, and downloading them is a [...]
Recently a friend of mine moved to Ojai, and I wanted to reach out and make an impression. So I decided to send him an Ace of Sales Email Greeting and give him an ‘Ojai Five.’ Making this customized image only took a few minutes. I’ll walk you through how to customize your own photos in [...]
Guest Post by Amber Adrian Sending your work out into the world can be intimidating. But whether you’re looking to make money with freelance writing or submitting guest posts to build your audience, it doesn’t have to be a daunting hurdle. Here are five ways to help you clear the fence. 1. Research [...]
When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]
You’ve arrived five minutes early to your appointment. You think there’s a good chance this could lead somewhere… …until twenty minutes later, when you call to find out that, yes, they’ve forgotten all about you. No-shows waste your time (and your reputation). Protect your time. Prevent appointment no-shows from happening by sending 2 emails with [...]
For project management, brainstorming, and collaboration, my favorite tool of all time is Trello. Trello is a virtual bulletin board, where you create drag-and-drop lists populated with cards. Every card can have labels, assigned members, checklists, comments, file attachments, and more. Every list lets you drag and drop the cards, allowing you to arrange your [...]