Content Marketing

The 5-Step Creative Process: How to Create Something from Nothing

By |2023-01-29T11:03:41+13:00November 9th, 2022|Articles, Business, Content Marketing, Graphic Design, Marketing|

Leonardo da Vinci looked at the world with the eye of an artist, and the raised eyebrow of a scientist. Arguably one of the most creative people who ever lived, he produced paintings, sculptures, feats of civil engineering, and breakthroughs in anatomy, hydrodynamics, and optics. Less than 20% of da Vinci’s notebooks have survived, totalling roughly 6,000 [...]

Playful Productivity: get more done in good cheer

By |2023-09-29T09:05:09+13:00November 2nd, 2022|Articles, Blog, Content Marketing, Play, Productivity|

Work without will or wonder is just drudgery. Play is an overlap of work, will, and wonder, and it transforms how we participate in the act of working.Bringing play into your work increases your capacity to do work well. Think of the seven dwarves, toiling in the mines; they knew to whistle while you work. Play makes [...]

Are you a personal brand, or a business brand? (Or…both?) 🤔

By |2023-01-29T11:05:21+13:00October 28th, 2022|Articles, Content Marketing, Entrepreneur, Marketing|

When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it [...]

Competition research gives you shortcuts to success.

By |2023-01-29T11:08:15+13:00September 6th, 2022|Articles, Business, Content Marketing, Marketing|

  Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don't like, what they need right now - [...]

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