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Case Studies Help Your Customers Imagine Their Future Success
Use Storytelling and Statistics to Illustrate Results When Timothy Sykes hired Neil Patel to increase his website traffic, Neil did what he was hired to do. The number of visitors from Timothy's emails to his landing pages increased by 26%. But that was not the big win. What was really interesting, Neil says, is that by using case studies in the emails he sent, Timothy's overall sales grew by 185%. The closing ratio of the traffic to the landing page [...]
Make Better Headlines With Customer Survey Responses
Let your customers write your headlines for you My sales page wasn’t converting. It was pretty, and had great testimonials. The price testing showed me it was a good offer, solving a difficult problem for a market that had money to pay. All of the ingredients were there. It seemed like a good sales page, but my conversion rate was low. I got on the phone with a few friends who were in the market for this service, and asked [...]
Interview Your Customers to Get the Best Testimonials
Don’t ask clients to do extra work to promote your business At the end of a long project, I asked my client for a testimonial. She said she would be happy to give me one. Her exact words were, “I would be honoured.” So I was surprised when she ghosted me. After a couple of weeks, nothing happened. I sent a gentle email reminder, and then another a month later. We had a great working relationship. Our paths diverged after [...]
Authenticity vs. Automation
Saving time on social media can burn your relationships Photo by h heyerlein on Unsplash The first chatbot was built in 1966 by Joseph Weizenbaum at MIT. This bot was named ELIZA, and was one of the first artificial-intelligence programs capable of taking the Turing test. Image source: Wikipedia ELIZA was able to simulate conversation but was not capable of learning. The feedback that ELIZA received would not alter the behaviour of the program in the future. This limited [...]
How to Welcome New Subscribers With an Email Onboarding Series
Email is the virtual welcome mat to your business Photo by RTImages on iStock The moment I stepped into the store, I felt something was wrong. My wife and I were strolling down Hawthorne Street in Portland, Oregon. Our young kids were at home with their grandmother babysitting, and we were on our first date in a long time. We entered a store that looked interesting from the outside. There was spiritual art hanging in the windows, displays of [...]