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[Masterclass] Lead Magnetism next week
How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention + The 4-Step Customer Cycle + List-Building Lead Magnets + Marketing Stack Architecture A Lead Magnet is a digestible, bite-sized info-snack that can solve a [...]
[Level Unlocked] Your power-up has unlocked new abilities!
Recognition rewards achievement with attention. In the martial arts, a beginner is given a white belt. This belt signifies you are a student of a discipline. Over time (so the legend goes) the belt would get dirty and grimy with the dust of the road and the blood of your enemies. When someone survived long enough to wear a black belt, they were known to all as an expert. This progression, from beginner to expert, has many stages in [...]
What’s the difference between a game and a test?
Have you ever heard of the Super Mario Effect? In the TED talk given by Mark Rober in 2018, the Youtuber described how players will happily endure repeated failure with menial tasks while playing the game Super Mario Brothers. Image by Mark Rober If we tested a bunch of kids on if they could hit a series of buttons in a specific order, and sent them back to the beginning whenever they made a mistake, there wouldn't [...]
Falling ill made me ruthless about my priorities
Three years ago, I fell severely ill with an autoimmune disorder. I'll spare you the details (but they were bloody uncomfortable). This illness transformed my life. It also transformed my body:For someone who is used to being strong and having high endurance, the change was drastic. I used to rely on my American work ethic to get through any problem. If I worked hard enough, and long enough, I could power through any difficulty in front of me with diligence.Now [...]
My life was a TOTAL mess until this happened
Before I learned how to manage my tasks, my time, and my priorities, my desk was a huge pile of junk. I had long to-do lists that were never getting done. I was so overwhelmed by everything I had to do, I felt like I was drowning in obligations. Then someone threw me a life preserver, in the shape of a book called Getting Things Done by David Allen. This book transformed my life. Instead of being perpetually busy, [...]
[Book Update] Deep in the editing darkness
There comes a time in the writing of every book when the author and the book don’t get along. I’ve been writing Marketing Yourself on and off for a few years. We have an on-again, off-again relationship, until I got committed last year and decided to see this through. Like any relationship, we’ve hit our roadblocks, we’ve had our fights, and making up can be passionate and exciting. Right now, I’m behind on my self-imposed deadline. I tried to [...]