The human attention span is less than a goldfish. 8 to 12 seconds. That's how long we have, before we get distracted by something else. This isn't surprising, in a world where we are exposed to an average of 5000 advertisements every day. We have to be selective with our attention, just to handle [...]
Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize [...]
Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New [...]
Do you send a Lead Magnet to your new subscribers? Maybe it's a: Free PDF Email Series Online Course Unlisted Video This is a common list-building technique, because it's effective. If you subscribe to my newsletter, then I will send you this thing. How do you send it? The best way: send a link [...]
While I hoped to have my upcoming book Marketing Yourself ready by the end of this year, it won't happen. I've already gone through 5 drafts, and I've been working on it for at least 3 years. At least the book cover is done: If you do any sort of writing, you know the [...]
Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]
There is no one right way to post on the Internet. The truth is, here at the beginning of the world wide web, we are all just figuring things out as we go. Should you post every week, or every day? On this social media account alone, or syndicate across networks? With so many [...]
A Table of Contents is both a map and a menu. It's a map because it orients you to your location in the intellectual terrain, allowing you to plan the journey you want to take through the material. It's a menu because you may have an appetite for something specific, and by selecting a [...]
Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]