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Never run out of ideas again (just keep a Swipe File)

By |2023-01-29T11:02:31+13:00December 22nd, 2022|Articles, Blog, Content Marketing, How To|

Today’s article is written by guest author Corey Haines, founder of SwipeFiles.co. Steve Jobs once said “good artists copy, great artists steal.” And before that, Pablo Picasso said, “Good artists borrow, great artists steal.” See the pattern? Everyone who publishes is standing on the shoulders of giants, and the more shoulders you have to stand on, [...]

Playful Productivity: get more done in good cheer

By |2023-09-29T09:05:09+13:00November 2nd, 2022|Articles, Blog, Content Marketing, Play, Productivity|

Work without will or wonder is just drudgery. Play is an overlap of work, will, and wonder, and it transforms how we participate in the act of working.Bringing play into your work increases your capacity to do work well. Think of the seven dwarves, toiling in the mines; they knew to whistle while you work. Play makes [...]

Asynchronous Selling – What Sales Pages Can Learn From Direct Mail

By |2023-01-29T11:09:47+13:00July 7th, 2022|Articles, Blog, Content Marketing, Entrepreneur, Marketing, Sales|

  Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]

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