Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]
I don't want to be a cryptobro, but I might become one. For ten years, I've worked in digital marketing, so I'm sensitive to the hype-heavy marketing-bro archetype that gives my profession a bad name. I have avoided publicly championing cryptocurrency, because of a similar disdain held for the loud and shallow leaders in [...]
Tomorrow I will be going LIVE with my next Masterclass, "Your Message = Your Mess+Age." I'll be sharing the most embarrassing moment of my life, which has become the Mess beneath my Message. The 60-minute Masterclass covers: The Clarity Of The Truest You Desperation Repels, Common Unity Attracts Your Greatest Wound Is Your Greatest [...]
Think about the people you admire. The ones who have a message that make you resonate with them. When they talk, you listen. Do you know their mess? Chances are, if you've admired the message of someone in the past, it's because they have shown you their mess (and what they've learned from it). [...]
Your mess is the most authentic thing about you. Others may copy your style, or your dress, or any number of superficial masks that you wear. But nobody can replicate the lessons you have learned from your own life's difficulties. Your mess is authentically your own, but it's not ready to share with others until [...]
When I made a TikTok sharing the 'Do it 100 times' philosophy I learned from Friendly Ambitious Nerd author Visakan Veerasamy, I tagged him in it, even though he spends most of his time on Twitter. There wasn't even anything on his TikTok account, until he made a Duet with my video. Visa's first [...]
There is no one right way to post on the Internet. The truth is, here at the beginning of the world wide web, we are all just figuring things out as we go. Should you post every week, or every day? On this social media account alone, or syndicate across networks? With so many [...]
How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]
Recognition rewards achievement with attention. In the martial arts, a beginner is given a white belt. This belt signifies you are a student of a discipline. Over time (so the legend goes) the belt would get dirty and grimy with the dust of the road and the blood of your enemies. When someone survived [...]
Have you ever heard of the Super Mario Effect? In the TED talk given by Mark Rober in 2018, the Youtuber described how players will happily endure repeated failure with menial tasks while playing the game Super Mario Brothers. Image by Mark Rober If we tested a bunch of kids on if [...]