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The 4-step Marketing Cycle helps a stranger becomes a customer.
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard to get them to Buy from you. Every step in the 4-step Marketing Cycle deepens your relationship. Instead of asking strangers to buy from [...]
The 6 Currencies of Exchange
We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have to exchange monetary currencies. Somebody pays me in US Dollars, and I have to convert that currency into New Zealand dollars to buy something at a local store. The [...]
[Marketing Yourself] Launch Day! Here’s how you can help….
The #MarketingYourselfBook launches TODAY! If you see any posts on your timeline with that hashtag, please give it a like, a comment, or a share. Every piece of activity on this hashtag today will help make Launch Day better! You know what's really great, though? Amazon reviews. Today is the day to leave a review on Amazon, right here: https://www.amazon.com/Marketing-Yourself-Elevate-Personal-Platform/dp/B0B8BK18DF/ Click that link, and scroll down to the bottom, to where it says 'Write a Customer Review.' Please leave [...]
A Value Ladder lets you upsell a high-ticket item from a lower-priced offer.
If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder. Have you ever been offered a free sample in a grocery store? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something new, and interesting. Something free. After taking [...]
Asynchronous Selling – What Sales Pages Can Learn From Direct Mail
Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field imaginary objections, and inspire action from some point in the past, to somebody unknown in the future. Selling asynchronously is nothing new. Before the Internet, [...]
Free consultations let people try you before they buy you.
There are 4 steps in the Marketing Cycle: Know Like Trust Buy Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale. You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation. They can try you before they buy you. This lowers their risk, and helps you close the deal. Research tells us [...]