An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, "I need to buy what they are selling right away! Shut up and take my money!" It might seem like that's the right way for customers to find you, but that doesn't become the long-lasting relationship that builds [...]
Video is about moments. The emotional power of a moment is incredible. For a powerful moment, anyone will stop what they are doing and pay attention. Collecting moments, however - that can be a challenge. During one of The Aware Show's interview summits on Light Therapy, there were plenty of moments, spread over more than [...]
Here are some images I have designed. Follow Caelan's board Social Media Graphic Design on Pinterest. People share things that make them feel valuable to their audience. When designing a social media image, there are 5 main considerations: It has to look pretty. It has to be the correct dimensions to look good on the platform. [...]
If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]
Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]
People who know how to make a screencast tutorial have an undeniable advantage in communicating complex ideas on the Internet. Video screencasts are easy to make, and with a few video skills, they can look really good. But what really makes a great tutorial is: Storytelling. The web is a visual menagerie, and as you [...]
Featured images for blog posts look great. Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog. (With clever use of titles and ALT tags on each image, you can even boost your SEO.) It is really easy to find images online, and downloading them is a [...]
Recently a friend of mine moved to Ojai, and I wanted to reach out and make an impression. So I decided to send him an Ace of Sales Email Greeting and give him an ‘Ojai Five.’ Making this customized image only took a few minutes. I’ll walk you through how to customize your own photos in [...]
When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]
For project management, brainstorming, and collaboration, my favorite tool of all time is Trello. Trello is a virtual bulletin board, where you create drag-and-drop lists populated with cards. Every card can have labels, assigned members, checklists, comments, file attachments, and more. Every list lets you drag and drop the cards, allowing you to arrange your [...]