Content Marketing

To niche or not to niche?

By |2021-11-02T01:43:53+13:00October 27th, 2021|Articles, Content Marketing, Marketing|

  Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]

[Techweek] ‘Grow your Business With Marketing Automation’ next week

By |2021-07-16T03:02:42+12:00May 19th, 2021|Content Marketing, Events, Marketing|

  Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]

How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

Gutenberg is Coming to WordPress

By |2020-02-03T11:28:33+13:00August 12th, 2018|Blog, Business, Content Marketing, Entrepreneur, Geek Time, How To, Marketing, Stellar Platforms, Web Design|

The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]

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