If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard [...]
We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have to exchange monetary currencies. [...]
There are 4 steps in the Marketing Cycle: Know Like Trust Buy Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale. You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want [...]
Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]
A 'freelancer' is literally a professional mercenary. Some kings and queens of the realm have their own sworn knights to fight for them in the joust. Other lords and ladies, and especially the rich merchants who want to set foot in court, have to rely on mercenary muscle. The 'free-lance' was a knight without [...]
Every newsletter I send begins with a Text Expander Snippet. I type ;hey into ConvertKit, and what comes out looks like this: { % if subscriber.first_name != blank % }Hello { { subscriber.first_name } },{ % else % }Hello my friend,{ % endif % } (If I know your first name, I tell you [...]
Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen [...]
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]