When I was a kid, I spent many happy hours memorizing the colorful lights and sounds of Simon. One of the early handheld electronic games, Simon was both simple and friendly: it would light up one of four colored buttons and play a note, and in response, you would press the same button. Then [...]
Leonardo da Vinci looked at the world with the eye of an artist, and the raised eyebrow of a scientist. Arguably one of the most creative people who ever lived, he produced paintings, sculptures, feats of civil engineering, and breakthroughs in anatomy, hydrodynamics, and optics. Less than 20% of da Vinci’s notebooks have survived, totalling roughly 6,000 [...]
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful: ========== Q: What’s the application process? ========== A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: [...]
A sales process is just moving people through a pipeline. There's a typical progress that people go through, on the journey from stranger to customer. It might start with filling out a form on your website, or giving you a call, or requesting a quote, or walking through your door. Unless you sell on [...]
Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don't like, what they need right now - [...]
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard [...]
We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have to exchange monetary currencies. [...]
There are 4 steps in the Marketing Cycle: Know Like Trust Buy Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale. You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want [...]
Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]