Business

🎯 Want to craft better GenAI prompts? Use the PILLARS framework.

By |2025-03-24T00:39:24+13:00January 23rd, 2025|Articles, Business, Content Marketing|

📊 Prompting is the most important skill of the future. Good prompts get good outputs, and if you're not working on your prompting skills (promptly!) then you are falling behind. You know what they say, 'Garbage in, garbage out.' If your prompts are garbage, your results will be, too. But if you use a [...]

GPT Block: Writing Has Gone From Art to Automation

By |2024-12-31T14:00:54+13:00November 12th, 2024|Articles, Blog, Business, Content Marketing, Entrepreneur, Excellence, Marketing, Productivity|

ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because [...]

[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg

By |2025-01-03T14:32:22+13:00October 29th, 2024|Articles, Business, Case Studies, Content Marketing, Marketing, migrate, Stellar Platforms|

When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]

Your marketing can suck less.

By |2024-12-31T13:58:43+13:00May 13th, 2024|Articles, Business, Content Marketing, Marketing|

Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. (Hat tip to Dr. Michelle Mazur who has a fabulous newsletter called Make Marketing Suck Less. Check it out here. ) Marketing Automation is the process of articulating, standardizing, and automating every step in the [...]

The biggest mistake of my career.

By |2024-12-31T13:58:27+13:00April 21st, 2024|Articles, Business, Marketing|

What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' [...]

Breakthrough Results with a Business Coach

By |2025-01-03T14:41:03+13:00September 26th, 2023|Blog, Business, Marketing|

One of my coaching clients surpassed her revenue goal last month. She started August believing that her $30k goal was impossible, and wanted to avoid thinking about it. But every week, we reviewed that goal, and renewed her commitment to (attempting to) achieve it. A few times, she said, "There's no way I can do [...]

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