You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]
Do they really need websites here? I ask myself this question, a LOT. In Costa Rica, it's much different than America, where most of my clients live. This is a rural mountain community. In Perez Zeledon, the southern zone of Costa Rica where I live, you find things by asking friends. If you need to [...]
There's a fun new info-aggregation website called Quora. It's kid of addictive. It's good for finding answers and experts, and for sharing your knowledge. And sometimes, it's good for finding clients. If you have an area of expertise, the easiest way for you to get clients is to become known as the person who knows [...]
There are a lot of things that Ramit Sethi does right. He’s got an incredible blog, full of useful content on a target niche. (Personal finance for twentysomethings and those who still act like twentysomethings, financially.) I open his website every day using the Chrome extension Daily Links – similar to Firefox’s Morning Coffee, it [...]
You don't have to give up your phone number when you end your cell phone contract, or move from where your landline is located. Google Voice can save you. Sign up for a free Google Voice account at www.google.com/voice. You will need to sign in with your Gmail / Google account. Select 'I want to [...]
One of the biggest difficulties in maintaining a blog presence is the output of regular content. There are three ways to fill up your RSS feed and keep your readers engaged: Publish multiple authors on your blog Hire a ghostwriter to write your posts for you Schedule future posts and do all of your writing [...]
A Marketing Guru for the Holistic Community It takes a special kind of person to walk in both worlds: the etheric spiritual world that fuels our soul, and the practical business world that satisfies our needs. While many spiritual practitioners may be exceptional at what they do, if people don't know about them, they don't [...]
The words 'Pura Vida' when translated literally mean, 'Pure Life.' When taken in its most metaphysical sense, this is the correct way to use it. What is curious about the Costa Rican culture is that everyone uses this term, everywhere. Bank tellers say it to customers at the front of the line. Strangers say it [...]
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's [...]
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]