Articles

The Cornerstone Workbooks were made to help with Marketing Yourself

By |2023-01-29T11:08:29+13:00September 1st, 2022|Articles, Business, Entrepreneur, Marketing|

  If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]

The 6 Currencies of Exchange

By |2023-01-29T11:08:56+13:00August 17th, 2022|Articles, Business, Marketing, Productivity, Sales|

  We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have to exchange monetary currencies. [...]

Asynchronous Selling – What Sales Pages Can Learn From Direct Mail

By |2025-01-03T14:43:19+13:00July 7th, 2022|Articles, Blog, Content Marketing, Entrepreneur, Marketing, Sales|

  Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]

[Case Study] Video tutorials for SaaS

By |2025-01-03T14:43:49+13:00June 15th, 2022|Articles, Business, Case Studies, Content Marketing, Marketing, Stellar Platforms, Video|

Today, I'm going to share a case study of my recent video work. ​eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]

How ‘Mine-Mind’ can petrify your idea

By |2023-01-29T11:10:26+13:00May 31st, 2022|Articles|

  A mind that is stuck on what's 'mine' cannot see what's 'ours.' Ideas spread through interaction. Demanding the ownership of an idea petrifies it, preventing growth and adoption. Imagine a bumblebee claiming ownership and a dominion of a flower. Preventing all the other bees from interacting with this flower means that the flower will [...]

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