When I made a TikTok sharing the 'Do it 100 times' philosophy I learned from Friendly Ambitious Nerd author Visakan Veerasamy, I tagged him in it, even though he spends most of his time on Twitter. There wasn't even anything on his TikTok account, until he made a Duet with my video. Visa's first [...]
There is no one right way to post on the Internet. The truth is, here at the beginning of the world wide web, we are all just figuring things out as we go. Should you post every week, or every day? On this social media account alone, or syndicate across networks? With so many [...]
How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]
Recognition rewards achievement with attention. In the martial arts, a beginner is given a white belt. This belt signifies you are a student of a discipline. Over time (so the legend goes) the belt would get dirty and grimy with the dust of the road and the blood of your enemies. When someone survived [...]
Have you ever heard of the Super Mario Effect? In the TED talk given by Mark Rober in 2018, the Youtuber described how players will happily endure repeated failure with menial tasks while playing the game Super Mario Brothers. Image by Mark Rober If we tested a bunch of kids on if [...]
Three years ago, I fell severely ill with an autoimmune disorder. I'll spare you the details (but they were bloody uncomfortable). This illness transformed my life. It also transformed my body:For someone who is used to being strong and having high endurance, the change was drastic. I used to rely on my American work ethic [...]
Before I learned how to manage my tasks, my time, and my priorities, my desk was a huge pile of junk. I had long to-do lists that were never getting done. I was so overwhelmed by everything I had to do, I felt like I was drowning in obligations. Then someone threw me a [...]
There comes a time in the writing of every book when the author and the book don’t get along. I’ve been writing Marketing Yourself on and off for a few years. We have an on-again, off-again relationship, until I got committed last year and decided to see this through. Like any relationship, we’ve hit [...]
Sell Them What They Want, When They Want It The day was hot, and I was exhausted from running five kilometers. The Rugged Maniac obstacle course was filled with mud pits and climbing nets. After 37 minutes on the course, I was thirsty. As soon as I crossed the finish line, I was handed [...]
Smart marketing is like a cup of coffee. The coffee that we drink, as beautiful and invigorating as it is, starts out completely differently than what ends up in our cup. Coffee begins life as a hard, greenish-coloured bean, and it does not look or smell remotely edible. It is not a food. Humans cannot [...]