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Wounded flight
“Only those who dare to fail greatly can ever achieve greatly.” -Robert F Kennedy Parkour is a young man’s sport. It is fraught with danger, and inspires me to be more dangerous than it is prudent for me to be. Sometimes, I receive my just payment for participating in danger: an injury that lays me out for weeks. There are two forms of difficulty that I must contend with; first, the rest of my body is unable to exercise, to [...]
Online QR code Scavenger Hunt
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's blog post (linked above) was a QR code that, when scanned, provided you with a clue. A riddle. The first step in a multimedia journey. [...]
Brilliant social media advertising. For dogs.
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a snack. Or, as they put it, "Check in. Snack out." With the most highly coveted consumers holding smartphones, interacting with them on this level by [...]
Ankle: Broken or Sprained? Uninsured, either way.
Accidents happen. And in America, they bankrupt you. I had an accident on Sunday. Totally predictable, run of the mill accident. Running at top speed, in a padded gymnastics facility, I pulled off a long kong (diving jump with my feet behind me) over a 5-foot tall vault. The landing was not glamorous; I turned my ankle, whimpered in pain, and went into a 48 hour process of elevation and icing. Now I lay here trying to determine, in the [...]
Gary Vaynerchuk’s Thank You Economy
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had relationships in the 1920s. This is the theme for his latest book, the Thank You Economy. People sense inauthenticity, Vaynerchuk says. And nobody wants to [...]
Amazing pants.
Last week, I was introduced to Thunderbolt Sportswear. I’ve been hooked. These pants retail for $188. They are black, they come in a jeans cut, and the fabric is unlike anything I’ve ever seen. It is durable beyond belief, but most importantly, stretchable in every direction. I put these pants through their paces last week. First, I spent a few hours doing Parkour at Mount Tabor with some friends. (I’m the guy in blue.) [youtube=http://www.youtube.com/watch?v=N1N_P-SXZc4] After climbing walls, rolling in [...]