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Brilliant social media advertising. For dogs.
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a snack. Or, as they put it, "Check in. Snack out." With the most highly coveted consumers holding smartphones, interacting with them on this level by [...]
Ankle: Broken or Sprained? Uninsured, either way.
Accidents happen. And in America, they bankrupt you. I had an accident on Sunday. Totally predictable, run of the mill accident. Running at top speed, in a padded gymnastics facility, I pulled off a long kong (diving jump with my feet behind me) over a 5-foot tall vault. The landing was not glamorous; I turned my ankle, whimpered in pain, and went into a 48 hour process of elevation and icing. Now I lay here trying to determine, in the [...]
Gary Vaynerchuk’s Thank You Economy
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had relationships in the 1920s. This is the theme for his latest book, the Thank You Economy. People sense inauthenticity, Vaynerchuk says. And nobody wants to [...]
Amazing pants.
Last week, I was introduced to Thunderbolt Sportswear. I’ve been hooked. These pants retail for $188. They are black, they come in a jeans cut, and the fabric is unlike anything I’ve ever seen. It is durable beyond belief, but most importantly, stretchable in every direction. I put these pants through their paces last week. First, I spent a few hours doing Parkour at Mount Tabor with some friends. (I’m the guy in blue.) [youtube=http://www.youtube.com/watch?v=N1N_P-SXZc4] After climbing walls, rolling in [...]
10 Tips for Hot SEO Content
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it thinks in very different ways. And it has massive amounts of data to sort through. So we spoon feed it. When someone is searching for [...]
All the Old Notebooks
Today I went out for a beer with a box of my old notebooks. The box down center, not the four shelves behind it; the corpus and I have a date next month for Collage, when I cull whats worth keeping from a decades worth of shopping lists and examination notes. What I found this evening in the box of small notepads was the most potent concentrations of my idle musings. When I was, literally, "muse-ing," I was experimenting in [...]