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Practice doesn’t make perfect – practice makes permanent.
I play guitar with my thumbs. Not just my right thumb - it’s normal to use both the thumb and fingers when you are picking the strings - but my left thumb, too. On the frets of a guitar, you use the fingers of your non-dominant hand to hold down some of the six strings, at precise positions, to play different notes. To play a chord, a guitarist presses a number of different strings on different frets with one hand, [...]
Make a 3-Month Marketing Plan with ChatGPT
Marketing your business can distract you from doing your best work. The best marketing you can do gets you the most amount of leads in the least amount of time. But if you've been doing something that isn't working, when will you have the time or the dollars to invest in doing something different? Marketing can feel like you're pumping cash into slot machines. You just throw money at your marketing, and hope for some results. There is an easy solution: Dedicating one [...]
You Don’t Get To Pick Your Positioning
Positioning is how you show up in the world, but it’s not defined by you. It’s defined by your audience. How others see you, and what they think of you, is what makes your positioning. You can influence what others think about you, through the content you publish and the messages you share. But ultimately, your positioning is up to your audience. You can't just tell them how you are positioned, you have to influence how they think of you. Polymath Problems For [...]
[MYI] Deadline approaching! We start next week.
The Marketing Yourself Intensive starts next week, Thursday, April 20th (which is the 19th for my North American friends). If you’re interested in joining me for this six-week program on how to increase your income, impact, and influence, then now is the time for you to sign up! Marketing Yourself Intensive Dates: 20th April - 25th May 2023 Times: 6 Weekly Group Coaching Calls meet on Zoom for 1 hour on Thursdays in NZ / AU, Wednesdays in US [...]
What’s working, and what’s a waste of time?
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering what works, you can let the data show you what is most effective, and what's a waste of time. Reviewing your marketing metrics every month will help [...]
[MYI] FAQ about the Marketing Yourself Intensive
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful. (If you have another question not covered here, feel free to hit 'reply' and I'll get back to you right away.) ========== Q: Is this a live program, or a prerecorded course? ========== A: This is a live program. You do not need to attend all of the live sessions, as replays will [...]