The Marketing Yourself Intensive starts next week, Thursday, April 20th (which is the 19th for my North American friends). If you’re interested in joining me for this six-week program on how to increase your income, impact, and influence, then now is the time for you to sign up! Marketing Yourself Intensive Dates: 20th April [...]
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering [...]
Dr Jeremy Faust used AI to diagnose a patient who was 35 years old, had no prior medical history, and came in complaining of chest pains. Most doctors would look at her symptoms and assume it was blood clots. But ChatGPT, the revolutionary new chatbot released by OpenAI, diagnosed her with costochondritis. This condition is an inflammation [...]
If you think that play is something you only do separately after work, I’d like to share this quote with you from the French diplomat and historian François-René de Chateaubriand: “A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and [...]
Work-Life Balance is a false dichotomy. The phrase implies these two aspects of your life are equal, but they are not. Work ≠ Life. Life does not balance equally against your work. Work is a part of life, just like play is a part of life. What we really need is not Work-Life Balance; we [...]
While juggling three torches, I found myself carrying on a casual conversation with someone at the street fair. I had to pause my flashy tricks - like the ones where I swipe down quickly to make a loud ‘WUFFF’ of noise, or spin a torch around the outside of my elbow - so I could [...]
People who wear glasses will flash a bright white square in the reflection of their lenses when they navigate to a new tab. If a virtual meeting is boring, it’s easy to multitask, check emails, and scroll through social media. The person leading the meeting was reading her bullet points off of a slide, which [...]
Leonardo da Vinci looked at the world with the eye of an artist, and the raised eyebrow of a scientist. Arguably one of the most creative people who ever lived, he produced paintings, sculptures, feats of civil engineering, and breakthroughs in anatomy, hydrodynamics, and optics. Less than 20% of da Vinci’s notebooks have survived, totalling roughly 6,000 [...]
When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it [...]
Let’s face it, online courses are not that exciting. Nobody has the problem on the Internet of ‘not enough information.’ There is an overload of information, on any topic you wish to research. The bigger problem we all face is: ‘How do I get the information that is most relevant to my situation, right [...]