Your marketing can suck less.

By |2024-05-25T03:09:25+12:00May 13th, 2024|Articles, Business, Content Marketing, Marketing|

Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making [...]

The biggest mistake of my career.

By |2024-04-24T01:03:27+12:00April 21st, 2024|Articles, Business, Marketing|

What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' [...]

We can win the Game of Life differently

By |2023-12-31T16:18:19+13:00October 12th, 2023|Marketing, Play, Productivity|

People feel life is meaningless when they don’t have goals, rules, and feedback. (These are the 3 attributes of games, according to Dr Jason Fox, that I describe in-depth in my short ebook Gamify Your Work.) Playing the game of life, and doing work that supports your lifestyle, is only made meaningful if we have goals to [...]

Breakthrough Results with a Business Coach

By |2023-12-31T16:18:05+13:00September 26th, 2023|Blog, Business, Marketing|

One of my coaching clients surpassed her revenue goal last month. She started August believing that her $30k goal was impossible, and wanted to avoid thinking about it. But every week, we reviewed that goal, and renewed her commitment to (attempting to) achieve it. A few times, she said, "There's no way I can do [...]

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