Creating a whitepaper accomplishes two important goals: Positions yourself as an authority on a topic Builds your email list with a Lead Magnet Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first [...]
Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. [...]
Today’s article is written by guest author Corey Haines, founder of SwipeFiles.co. Steve Jobs once said “good artists copy, great artists steal.” And before that, Pablo Picasso said, “Good artists borrow, great artists steal.” See the pattern? Everyone who publishes is standing on the shoulders of giants, and the more shoulders you have to stand on, [...]
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful: ========== Q: What’s the application process? ========== A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]
Buying bitcoin is becoming easier, but it still takes a little know-how. In this easy, 6-step tutorial, I will show you how to buy your first Bitcoin on Coinbase, the most trusted cryptocurrency exchange. First thing to know: Learn about the blockchain Before getting into Bitcoin, you should probably understand the Blockchain. I like the [...]
I'll admit, I don't know a lot about investing. But when a rich person I know and trust said to me, 'You need to get into Ripple, and you need to buy some XRP, this is going to get really big,' I took her advice. By learning about Coinbase and crypto exchanges, I was [...]
I started trading in Bitcoin with $300 two months ago, and I’ve already tripled my money. This article goes over the simple steps I took to get started investing with Bitcoin. I was lucky enough to jump in when BTC was trading at $4,000 USD, and as of this writing, it is $10,800 USD. I [...]
If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]