When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]
How do authors build a thriving business around their published work? Spoiler alert: it's not by selling more books. In my work over the past decade with authors, coaches, and speakers, I have been behind-the-scenes of multiple 6- and 7-figure businesses. I've seen how their businesses are structured, developed the commercial offers they make to [...]
When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - Seth Godin Image courtesy of Lucasfilm But you are not the hero of your [...]
Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. (Hat tip to Dr. Michelle Mazur who has a fabulous newsletter called Make Marketing Suck Less. Check it out here. ) Marketing Automation is the process of articulating, standardizing, and automating every step in the [...]
It’s funny how many published authors I know who have a hard time sending out an email newsletter. They like to feel guilty about it. 'If I could write a whole book,' they reason, 'why is sending out a regular newsletter so difficult?' I’ll tell you why: these are two very different kinds of [...]
This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]
In his book The Game Changer, Dr Jason Fox says that a game is anything that has goals, rules, and feedback. A good game balances all three of these against one another, to make an experience that can be so good it can be addicting. Work is often the opposite. Unclear goals, arbitrary rules, and confusing feedback (if there [...]
I play guitar with my thumbs. Not just my right thumb - it’s normal to use both the thumb and fingers when you are picking the strings - but my left thumb, too. On the frets of a guitar, you use the fingers of your non-dominant hand to hold down some of the six strings, [...]
The Marketing Yourself Intensive starts next week, Thursday, April 20th (which is the 19th for my North American friends). If you’re interested in joining me for this six-week program on how to increase your income, impact, and influence, then now is the time for you to sign up! Marketing Yourself Intensive Dates: 20th April [...]
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering [...]