When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it [...]
Let’s face it, online courses are not that exciting. Nobody has the problem on the Internet of ‘not enough information.’ There is an overload of information, on any topic you wish to research. The bigger problem we all face is: ‘How do I get the information that is most relevant to my situation, right [...]
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful: ========== Q: What’s the application process? ========== A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: [...]
When I was 19 I was a street musician for a year. I hitchhiked across North America, surviving off the kindness of strangers. (I tell this story in my book, Marketing Yourself. I'll tell you a bit more about how this story relates to marketing in this article.) I would roll into a new [...]
I'm on a podcast tour for my new book, Marketing Yourself. Here are some recently published episodes: Ask Pat 2.0 with Pat Flynn - How do I scale my business the right way? Entrepreneur to Author with Scott A MacMillan - The Acrobatics of Marketing Yourself Build Your Thing with Matt Giaro - Personal [...]
A sales process is just moving people through a pipeline. There's a typical progress that people go through, on the journey from stranger to customer. It might start with filling out a form on your website, or giving you a call, or requesting a quote, or walking through your door. Unless you sell on [...]
Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don't like, what they need right now - [...]
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]
Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step journey can be comforting [...]
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard [...]