In his book The Game Changer, Dr Jason Fox says that a game is anything that has goals, rules, and feedback. A good game balances all three of these against one another, to make an experience that can be so good it can be addicting. Work is often the opposite. Unclear goals, arbitrary rules, and confusing feedback (if there [...]
The house was a wreck. That’s what happens when six young boys spend Saturday morning running amok. My two brothers and I were often left with another family when we were young. This other family had three boys the same age, making us six boys under the age of ten. Containing this hurricane of activity [...]
I’m a polymath, so you may have been surprised by the variety of topics you see me write about. Depending on what phase of my interests I was in when you started following me, you may be a little confused about who I am and what I do. To give you some context, I’ll give you [...]
When the psychoanalyst Carl Jung was challenging the philosophy of Sigmund Freud, he needed complete focus. Freud had become the leading voice in psychiatry, and Jung supported him early in his career, because of their shared interest in the subconscious mind. But as Jung grew older, and saw more patients in his Zurich office, he [...]
Positioning is how you show up in the world, but it’s not defined by you. It’s defined by your audience. How others see you, and what they think of you, is what makes your positioning. You can influence what others think about you, through the content you publish and the messages you share. But [...]
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering [...]
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful. (If you have another question not covered here, feel free to hit 'reply' and I'll get back to you right away.) ========== Q: Is this a live program, [...]
Dr Jeremy Faust used AI to diagnose a patient who was 35 years old, had no prior medical history, and came in complaining of chest pains. Most doctors would look at her symptoms and assume it was blood clots. But ChatGPT, the revolutionary new chatbot released by OpenAI, diagnosed her with costochondritis. This condition is an inflammation [...]
I'm opening enrollment to the Marketing Yourself Intensive, a 6-week program for experts and entrepreneurs who want to get to the next level. You’d be a match for this if you have something to say and something to sell, or you use your personality as part of your branding. During this program, I help you [...]
While juggling three torches, I found myself carrying on a casual conversation with someone at the street fair. I had to pause my flashy tricks - like the ones where I swipe down quickly to make a loud ‘WUFFF’ of noise, or spin a torch around the outside of my elbow - so I could [...]