Internet advice goes stale. Don’t trust it.

By |2023-12-31T16:18:01+13:00September 7th, 2023|Articles, Marketing|

Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. [...]

📙 🎂 My book had a birthday! 🎊 🎉

By |2023-12-31T16:17:46+13:00August 17th, 2023|Articles, Content Marketing, Marketing, Stellar Platforms|

This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]

Reward Yourself for Inbox Zero

By |2023-12-31T16:17:41+13:00August 10th, 2023|Articles, Blog, Productivity|

I was in the middle of mighty-tasking when I had a brilliant idea. This idea had nothing to do with the project I was working on. If I had stopped to tend to this idea properly, it would derail the state of flow I had achieved. I did not want to sacrifice my current project for a [...]

Twitter > X – the worst rebrand of all time

By |2023-12-31T16:17:35+13:00August 3rd, 2023|Articles, Social|

The world's richest man wrecked one of the world's most beloved brands. How it started / How it's going by Midjourney   “My first reaction was, ‘Is this a joke?’…Honestly, I think it’s idiotic,” said Matt Egan, managing director of strategy at brand experience firm Siegel+Gale. “From a branding point of view and a marketing [...]

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