Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. (Hat tip to Dr. Michelle Mazur who has a fabulous newsletter called Make Marketing Suck Less. Check it out here. ) Marketing Automation is the process of articulating, standardizing, and automating every step in the [...]
A good power-up is easy to start & easy to select. When Mario is running through Bowser's kingdom, stomping on turtles and dodging fireballs, he needs to see his power-up clearly. Seeing such an obvious (and visible) power-up makes his choice easy, and fast, and simple. Grabbing the magic mushroom turns him into Super Mario, [...]
What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' [...]
Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release [...]
Impostor syndrome is a natural consequence of growth. Growth creates a gap, between who you are now, and who you used to be. We often interpret this gap, internally, as impostor syndrome. Image from iStock The only qualified experts in any subject are those who have collected a volume of failures in their field. That’s [...]
Creating a whitepaper accomplishes two important goals: Positions yourself as an authority on a topic Builds your email list with a Lead Magnet Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first [...]
Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. [...]
Your thank-you page is where your website visitors have maximum interest in who you are, and what you do. When you have somebody's full attention, use it. The thank-you page is the only page on your website that has a 100% opt-in rate. Everyone who sees has just subscribed to your email newsletter, or [...]
It’s funny how many published authors I know who have a hard time sending out an email newsletter. They like to feel guilty about it. 'If I could write a whole book,' they reason, 'why is sending out a regular newsletter so difficult?' I’ll tell you why: these are two very different kinds of [...]
I keep a set of juggling balls in my desk (and in my backpack), so I can take a play break whenever I need one. If I have a really intense day, building marketing campaigns for clients, and I know I will have to spend multiple hours in focused work, I make sure to designate [...]