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Marketers are smart losers.
It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise is not developed from natural talent. Expertise is only earned through struggle. I’ve spent a lot of time in the expert community. My digital marketing [...]
The OpenClaw TED Talk (and Downtime)
Have you ever heard of the Diffusion of Innovation? It's a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my OpenClaw agents running on 4.29, they were basically unusable. I was spending most of my time troubleshooting, which, I must admit: I'm not good at, [...]
Take a Tour of the AI Campus
There's a point on every skill curve where dabbling doesn't work. You've watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you've even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better at this, or am I just busy? Personally, I'm really good at getting busy. I'm a polymath, and I love learning different things. Dabbling is [...]
AI increases volume. Humans determine value.
In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it goes like this: 🗑️ Collect 🗂️ Sort 🛠️ Craft ✨ Polish 📖 Publish When AI makes creation cheap, that means judgment becomes more valuable. This was the focus of the article I wrote for AITD: Click to read the full article [...]
Become a Founding Member of the AI Campus
The future is coming fast. How long until you will level up? If you are serious about improving your AI skills, then consider joining the AI Campus in the AI Coaching Academy. 💡 The Founders of the AI Campus Earlier this year I launched the AI Coaching Academy to give ambitious professionals a place to practice using the tools of the future. AI will amplify human agency. If we treat our AI proficiency as a practiced capability, we can participate in [...]
Overlap AI With Your Area of Expertise
At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between someone having an idea and building something useful. Greg Dickson demonstrated how to vibe code an app with Manus, and with just a few prompts, he created a dashboard for managing YouTube complicated YouTube workflows. It wasn't technical skill that enabled him to create an app so quickly. He overlapped AI with his area of expertise. Your advantage is in the overlap of AI with your expertise. The [...]