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Follow the 4-Step Marketing Cycle to Make Selling Easy
Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in my face. Every sale was a struggle — until I learned about the 4-Step Marketing Cycle. One Saturday, I decided to try an experiment. I [...]
How Playing Games in Zoom Can Increase Your Effectiveness
Have you felt Zoom Fatigue within the last month? If you’ve been meeting with people remotely — your family, your co-workers, your team or your community — via Zoom, then I think it’s safe to say the answer is ‘yes.’ These meetings aren’t necessarily boring, but without any novelty or variety in the place we meet, it’s easy to calcify into your chair. Every meeting is in the same place — whether it’s with your friends, or your parents, or your online dates, or your [...]
Sharing Screens on Zoom for the Visually Impaired
Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a web page using their keyboard and their ears. For many blind and visually impaired people, a Screen Reader is the primary tool they use to [...]
Accessibility Checklist for Zoom Meetings and Webinars
During the quarantines of 2020, we moved everything we could online. Meetings, conferences, even multi-day retreats have all been facilitated through Zoom. Many of these meetings were accessible when they were in person. 1 in 5 working adults has a disability, after all, and 1 in 7 have a hearing impairment. Virtual meetings and webinars aren’t always inclusive to people with disabilities, however. "What we have are a few people who know a lot about Accessibility. What we need [...]
How to make a Lead Magnet
A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, and build trust with people to whom you can sell in the future. “Build an audience, and sell them what they want.”— Derek Halpern The [...]
Remote Culture, Communication, & Collaboration
My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the past few months, I've been doing a lot of training with agencies and organisations who found themselves...suddenly remote. Leading a virtual team, and keeping remote [...]
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