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Who is the villain opposing your customer?
In every story, there are three characters: the hero, the villain, and the victim. A century ago, American film was born out of the vaudeville scene. The main storytelling medium at the time was melodrama, when the characters were almost comically basic. Think of the mustachio-twirling villain, tying a damsel in distress to the train tracks, being thwarted by a gun-toting hero, and you have all the basics you need to tell a compelling story: setting, conflict, and characters. Melodrama [...]
Never put off until tomorrow what you can delegate to someone else today.
What's the secret to getting more done? Is it: Working harder, or Working smarter? If you've ever hit burnout before, I'm sure you know the right answer. Sometimes the answer isn't in doing more, but in having less to do. One of the best ways you can do less, but still get everything done, is delegation. Delegation magnifies your effort exponentially. There is a limitation how much work you can personally do. By delegating to others, you gain their abilities, [...]
Shining attracts haters. ✨😡✨
Do you have haters? People who despise what you do, what you say, or who you are? This could be a good sign that you are saying something meaningful. People who dare to take a stand on a topic will be divisive. Some people will hate your message, while others will adore it. If you don't have any haters, chances are, you don't have any true fans, either. We all want to be liked, and not hated. The natural human [...]
The Show Must Go On! Even when your tech fails….
Picture this: Your 3-hour Zoom workshop just started, and your computer freezes! 😬 What do you do? The show must go on! In last week's Magnetic Messages Masterclass, my computer froze precisely at 10:01 am. (My suspicion, for other event hosts, is: I was sharing a Zoom whiteboard in a browser window, and annotating with a couple of people, when a dozen people arrived all at once. Adding them to the meeting, and having to handle screensharing AND adding people [...]
From Known to Unknown: the Art of Innovation
New ideas are only found in surprise. Before Thomas Edison demonstrated the electric lamp on 31 December 1879, he was a laughingstock in the press. "I have not failed," he famously said, "I've just found 10,000 ways that won't work." To innovate something new, Edison had to leave behind what he already knew. New ideas are only found in surprise. What you already know will not help you discover anything new, unless you take your knowledge into the unknown. There [...]
Marketing Yourself – now an Audiobook!
It took me an extra two years to get around to it, but I finally recorded Marketing Yourself as an audiobook. If you're the type of person who prefers to listen to your book, then let me read you a story: https://marketingyourselfbook.com/audiobook
External Blogs
WordPress website design & digital marketing agency for authors, coaches, and speakersStellar Platforms
For you, for your kids, for the future.Be The Better Dad
Messages that Inspire Growth and Change!The Aware Show
Web Design, Content Marketing, and VideographyPura Vida MultiMedia