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Marketing Yourself – now an Audiobook!
It took me an extra two years to get around to it, but I finally recorded Marketing Yourself as an audiobook. If you're the type of person who prefers to listen to your book, then let me read you a story: https://marketingyourselfbook.com/audiobook
With content creation, quantity begets quality.
Multiple revisions make better content. Every draft is another chance to get it perfect. But once you stop, you are stuck with what you've got. Sometimes I publish fast - when you're prolific and you like to publish, it's easier to tweet out an idea than write a list of dozens of revisions. "Done is better than perfect" can be good advice for a short video. But if you want to create something high quality, sometimes the quickest path is [...]
What most marketing gets wrong
When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - Seth Godin Image courtesy of Lucasfilm But you are not the hero of your customer's story. Your role is Obi-Wan, the wise mentor who equips the hero to go on a journey. If you are willing to take a [...]
6 Life Lessons Taught Through Improv
Recently I taught an improv workshop at the local repertory theatre. We played many fun games, rapid games which sharpened our wits and made us laugh. What made this workshop work so well was the bell. Whenever the bell sounded, two things happened: Everyone onstage took a bow and went offstage, and Everyone in the audience clapped. This gave a positive, uplifting, and successful finish to each game. Every skit was an intellectually and emotionally demanding experience. The frequent applause [...]
Your marketing can suck less.
Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. (Hat tip to Dr. Michelle Mazur who has a fabulous newsletter called Make Marketing Suck Less. Check it out here. ) Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more [...]
Power-ups keep you powerful through the day.
A good power-up is easy to start & easy to select. When Mario is running through Bowser's kingdom, stomping on turtles and dodging fireballs, he needs to see his power-up clearly. Seeing such an obvious (and visible) power-up makes his choice easy, and fast, and simple. Grabbing the magic mushroom turns him into Super Mario, and that's what your power-ups can do for you - if they are easily accessible. The Personal Power-Up List Take a few minutes and write [...]
External Blogs
WordPress website design & digital marketing agency for authors, coaches, and speakersStellar Platforms
For you, for your kids, for the future.Be The Better Dad
Messages that Inspire Growth and Change!The Aware Show
Web Design, Content Marketing, and VideographyPura Vida MultiMedia