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How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

Remote Culture, Communication, & Collaboration

By |2020-06-16T09:21:26+12:00June 16th, 2020|Business, Entrepreneur, Marketing|

My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the [...]

Quarantine Conversations: Intentional vs Spontaneous

By |2020-08-21T15:47:24+12:00May 30th, 2020|Articles|

I've been Zooming a lot (as you probably have, too). Looking back on all these Zoom calls, I have some insight about how Intentional Conversations are different from Spontaneous Conversations. Intentional Conversation is when we schedule an appointment to talk. There might be a written agenda. There is a venue where we meet (the Zoom room). There is [...]

Homeschooling, Unschooling, and Deschooling

By |2020-04-02T10:53:56+13:00April 3rd, 2020|Family|

Parents, I want to confess something to you. I have been a vocal homeschooler for years now, but I have not revealed how radical we are in our philosophy of educating our children. As we enter the long haul of quarantine, you may find this confession helpful. In the Huntress Clan, we may call ourselves [...]

Working From Home: Be Thy Own Boss

By |2020-03-25T10:17:43+13:00March 24th, 2020|Entrepreneur, Productivity|

SQUIRREL! Did something just take your attention? Run after it, nobody can stop you! The greatest thing about working from home is your flexibility. But this is also a danger. You have the ability to pivot your attention at a moment's notice - and you don't have to check with a board, or a [...]

The Hungry Magic of 3-Star Amazon Reviews

By |2020-02-18T12:08:44+13:00February 18th, 2020|Entrepreneur, Marketing|

Have you ever had to feed a hungry toddler? They don’t care about what you, as a grown-up, think about cooking oils. They don’t care about the nutritional content of the food. They only care that they are hungry (and what they eat should taste good). If you ask a hungry toddler which kind of [...]

Research Your Competition for Fun & Profit

By |2020-02-21T16:51:09+13:00February 12th, 2020|Entrepreneur, Marketing|

Have you ever been lost in the woods?The only way out is through, it's true, but not all directions are the same.Tramping one way might lead you closer to where you want to go; choosing the wrong direction could keep you lost, indefinitely.What is the surest method to find your way out?Find a trail.If you [...]

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