[Case Study] Video tutorials for SaaS

By |2022-06-20T20:41:48+12:00June 15th, 2022|Content Marketing, Marketing, Video|

  Today, I'm going to share a case study of my recent video work. ​eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]

How ‘Mine-Mind’ can petrify your id

By |2022-06-05T17:51:18+12:00May 31st, 2022|Articles|

  A mind that is stuck on what's 'mine' cannot see what's 'ours.' Ideas spread through interaction. Demanding the ownership of an idea petrifies it, preventing growth and adoption. Imagine a bumblebee claiming ownership and a dominion of a flower. Preventing all the other bees from interacting with this flower means that the flower will [...]

Have you ever seen a nine word email?

By |2022-06-01T02:23:53+12:00May 26th, 2022|Content Marketing, Marketing|

  I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous about making sales outreach, we confuse our communications by complicating it [...]

Video testimonials validate your value at scale.

By |2022-05-17T03:51:28+12:00May 11th, 2022|Reviews, Video|

  I know you're telling the truth. And you know it, too. But your future customers are unsure. Convincing a stranger to become a customer requires you to manufacture a huge amount of trust. You could create this trust slowly, over time, through a series of penance-like acts of devotion to prove your worthiness. Or, [...]

Make your mission a part of your messaging.

By |2022-05-02T18:43:11+12:00April 29th, 2022|Uncategorized|

  You set the altitude of your mission statement. 'Have A Nice Day' is a mission statement, but so is 'Shit Happens.' The most profound mission statements are often the most simple. You've seen a great one on every map. 'You Are Here.' That's a mission statement, too. What's great about sharing a powerful mission [...]

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