Personal Blog

Your marketing can suck less.

By |2024-05-25T03:09:25+12:00May 13th, 2024|Articles, Business, Content Marketing, Marketing|

Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making [...]

The biggest mistake of my career.

By |2024-04-24T01:03:27+12:00April 21st, 2024|Articles, Business, Marketing|

What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' [...]

The best kind of stress

By |2024-04-17T02:54:51+12:00April 2nd, 2024|Articles, Balance, Health|

Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release [...]

Build your email list with a Whitepaper

By |2024-05-17T03:45:49+12:00February 21st, 2024|Articles, How To|

Creating a whitepaper accomplishes two important goals: Positions yourself as an authority on a topic Builds your email list with a Lead Magnet Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first [...]

What’s in a Whitepaper? A PDF by any other name….

By |2024-05-17T03:36:13+12:00February 13th, 2024|Articles, How To|

Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. [...]

What game are you playing?

By |2024-02-07T01:08:22+13:00January 31st, 2024|Uncategorized|

People feel life is meaningless when they don’t have goals, rules, and feedback. (These are the 3 attributes of games, according to Dr Jason Fox, that I describe in-depth in my short ebook Gamify Your Work.) Playing the game of life, and doing work that supports your lifestyle, is only made meaningful if we have goals to achieve, rules for how to play, and feedback on [...]

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