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Announcing: the Marketing Yourself Intensive

By |2022-09-27T13:01:17+13:00September 21st, 2022|Uncategorized|

  In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of October, and ending the first week of December. Would you be [...]

Competition research gives you shortcuts to success.

By |2022-09-13T03:23:43+12:00September 6th, 2022|Articles, Business, Content Marketing, Marketing|

  Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don't like, what they need right now - [...]

Customer surveys make the best headlines.

By |2022-09-13T02:22:21+12:00August 31st, 2022|Uncategorized|

  Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step journey can be comforting [...]

The 6 Currencies of Exchange

By |2022-09-06T13:44:11+12:00August 17th, 2022|Uncategorized|

  We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have to exchange monetary currencies. [...]

Asynchronous Selling – What Sales Pages Can Learn From Direct Mail

By |2022-08-09T12:55:41+12:00July 7th, 2022|Articles, Blog, Content Marketing, Entrepreneur, Marketing, Sales|

  Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]

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