New Years Resolutions 2021

By |2021-01-04T08:54:45+13:00January 1st, 2021|Introspection|

For 2021, my word is Ease. I want to live this year without struggle. Many of my greatest achievements - getting off the streets after being homeless for years, finishing a bachelor's degree after ten years of undergrad, moving to New Zealand - I achieved because I can handle struggle. I'm resilient and hard [...]

Annual Review 2020

By |2021-01-01T16:33:29+13:00December 31st, 2020|Introspection|

I know that 2020 was a challenging year for many people in the world, but for me, it was a HUGE improvement over last year. I am fortunate to be in the safest country in the world. In New Zealand, nobody is wearing masks, the pandemic is completely under control, and I realigned my [...]

Sales vs Marketing: What’s The Difference?

By |2021-02-27T20:54:46+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Don’t Build A New Audience, Find An Existing Audience

By |2021-03-15T11:54:54+13:00October 13th, 2020|Marketing|

It is much easier to find an existing audience than to carve a new one out of the crowd. Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers. Photo by WoodysPhotos on iStock I think of marketing myself like I am a vagabond peddler. I have a selection of interesting [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2021-02-27T20:50:29+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]

The Best 3-Part Elevator Pitch

By |2021-02-27T20:31:43+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2021-02-27T04:33:22+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

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