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New Years Resolutions 2021

By |2021-01-04T08:54:45+13:00January 1st, 2021|Introspection|

For 2021, my word is Ease. I want to live this year without struggle. Many of my greatest achievements - getting off the streets after being homeless for years, finishing a bachelor's degree after ten years of undergrad, moving to New Zealand - I achieved because I can handle struggle. I'm resilient and hard [...]

Annual Review 2020

By |2021-01-01T16:33:29+13:00December 31st, 2020|Introspection|

I know that 2020 was a challenging year for many people in the world, but for me, it was a HUGE improvement over last year. I am fortunate to be in the safest country in the world. In New Zealand, nobody is wearing masks, the pandemic is completely under control, and I realigned my [...]

Sales vs Marketing: What’s The Difference?

By |2021-01-12T02:01:21+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2020-12-15T17:27:34+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes.The Origins of BrandingA brand was originally a symbol that was seared onto [...]

The Best 3-Part Elevator Pitch

By |2020-12-15T17:18:37+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2020-11-01T21:39:58+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

How Playing Games in Zoom Can Increase Your Effectiveness

By |2020-11-01T21:48:47+13:00August 31st, 2020|Articles, Business, Productivity|

  Have you felt Zoom Fatigue within the last month? If you’ve been meeting with people remotely — your family, your co-workers, your team or your community — via Zoom, then I think it’s safe to say the answer is ‘yes.’ These meetings aren’t necessarily boring, but without any novelty or variety in the place we meet, it’s easy [...]

Sharing Screens on Zoom for the Visually Impaired

By |2020-11-01T22:12:54+13:00July 21st, 2020|Articles, Events, Marketing|

  Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a [...]

Accessibility Checklist for Zoom Meetings and Webinars

By |2020-11-19T03:55:29+13:00July 8th, 2020|Articles|

  During the quarantines of 2020, we moved everything we could online. Meetings, conferences, even multi-day retreats have all been facilitated through Zoom. Many of these meetings were accessible when they were in person. 1 in 5 working adults has a disability, after all, and 1 in 7 have a hearing impairment. Virtual meetings and [...]

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