Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
I've been day trading for a few months now, with a small pool of crypto, and I've learned a few things. First up - Disclaimer: this is not financial advice, DYOR, wipe your own nose. I'm just a dude on the internet, sharing what I've learned. Second - big thanks to @CryptoCred for his [...]
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize [...]
Gamification stimulates five hormones that our brains use to regulate emotions, mood, and decisions: Oxytocin: the ‘empathy’ hormone Cortisol: the ’stress’ hormone Endorphin: the ‘euphoria’ hormones Dopamine: the ‘reward’ hormone Serotonin: the ‘balance’ hormone Different gamification techniques trigger specific hormones in our brains. If you understand their physiological effects, and how to stimulate them [...]
Automating your marketing is like putting a motor on a sailboat. With a sail, you are able to capture the wind as it comes in (if you have any). If it’s a still day, you have to sit around and wait. But with a motor on your boat, no matter which way the wind [...]
Without questions, there is no quest to take you from where you are to where you want to be. The movement of a quest prevents stagnation. Questions invite you into the unknown. The best coaching relationships I have had are like a game of ping pong. The coach will start by sending a [...]
For 2022, my word is Fortune. I resolve to make my fortune this year. I've got money issues, like all of us do. My issues are woven up in issues of safety and worthiness, and falling ill has shown me that when finances are tight, I get sick. Living with an autoimmune disorder, the [...]
Annual Review Table of Contents Every #AnnualReview that I publish on this blog contains 4 parts: What were my victories? What could have gone better? How many New Year’s Resolutions did I keep? What are my resolutions for next year? To see all of my annual reviews, click here. To use my workbook to create your own [...]