The human attention span is less than a goldfish. 8 to 12 seconds. That's how long we have, before we get distracted by something else. This isn't surprising, in a world where we are exposed to an average of 5000 advertisements every day. We have to be selective with our attention, just to handle [...]
Every newsletter I send begins with a Text Expander Snippet. I type ;hey into ConvertKit, and what comes out looks like this: { % if subscriber.first_name != blank % }Hello { { subscriber.first_name } },{ % else % }Hello my friend,{ % endif % } (If I know your first name, I tell you [...]
I recently hosted a Virtual Speed Networking event in Bramble.live, an interactive virtual event platform. Here are some of the questions that participants asked each other in 5-minute speed networking sessions: What are you working on right now that's got you excited? If you could have anyone as your dinner guest, living or dead, [...]
Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen [...]
Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
I've been day trading for a few months now, with a small pool of crypto, and I've learned a few things. First up - Disclaimer: this is not financial advice, DYOR, wipe your own nose. I'm just a dude on the internet, sharing what I've learned. Second - big thanks to @CryptoCred for his [...]
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize [...]
Gamification stimulates five hormones that our brains use to regulate emotions, mood, and decisions: Oxytocin: the ‘empathy’ hormone Cortisol: the ’stress’ hormone Endorphin: the ‘euphoria’ hormones Dopamine: the ‘reward’ hormone Serotonin: the ‘balance’ hormone Different gamification techniques trigger specific hormones in our brains. If you understand their physiological effects, and how to stimulate them [...]