You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]
There's a fun new info-aggregation website called Quora. It's kid of addictive. It's good for finding answers and experts, and for sharing your knowledge. And sometimes, it's good for finding clients. If you have an area of expertise, the easiest way for you to get clients is to become known as the person who knows [...]
There are a lot of things that Ramit Sethi does right. He’s got an incredible blog, full of useful content on a target niche. (Personal finance for twentysomethings and those who still act like twentysomethings, financially.) I open his website every day using the Chrome extension Daily Links – similar to Firefox’s Morning Coffee, it [...]
Social Media is intimidating. Many people fear their Twitter account, because it seems like you have to be online all the time. You don't. You can still maintain a constant social media presence by scheduling your posts in advance. When you are working at optimum efficiency, you are batching your tasks in groups. Using a few technical tools, [...]
One of the biggest difficulties in maintaining a blog presence is the output of regular content. There are three ways to fill up your RSS feed and keep your readers engaged: Publish multiple authors on your blog Hire a ghostwriter to write your posts for you Schedule future posts and do all of your writing [...]
A Marketing Guru for the Holistic Community It takes a special kind of person to walk in both worlds: the etheric spiritual world that fuels our soul, and the practical business world that satisfies our needs. While many spiritual practitioners may be exceptional at what they do, if people don't know about them, they don't [...]
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's [...]
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]