📊 45% of respondents in Google’s survey, The ROI of GenAI, said using Generative AI doubled their productivity.¹ How much could you accomplish with double the productivity? Let's take a look at the value proposition. The average salary in New Zealand is $65,748.80. According to StatsNZ, there are 2.9 million people working in New [...]
The replay is live! If you missed Be More Human: Do the Work that Matters Most with Generative AI, now’s your chance to catch up. In this session, we explored how to work smarter with AI—so you can amplify your creativity, streamline your workflow, and identify the human work that really matters. 🎬 Watch the [...]
📊 More than 80% of people surveyed for Microsoft's Work Trends Index said that using GenAI made them more creative, and they also enjoyed their work more. When Jensen Huang took the stage last month at CES 2025, the world's largest consumer electronics expo, he called AI a "multi-trillion dollar opportunity. Source He shared [...]
📊 Prompting is the most important skill of the future. Good prompts get good outputs, and if you're not working on your prompting skills (promptly!) then you are falling behind. You know what they say, 'Garbage in, garbage out.' If your prompts are garbage, your results will be, too. But if you use a [...]
ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because [...]
When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]
What's the secret to getting more done? Is it: Working harder, or Working smarter? If you've ever hit burnout before, I'm sure you know the right answer. Sometimes the answer isn't in doing more, but in having less to do. One of the best ways you can do less, but still get everything done, is [...]
When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - Seth Godin Image courtesy of Lucasfilm But you are not the hero of your [...]
Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. (Hat tip to Dr. Michelle Mazur who has a fabulous newsletter called Make Marketing Suck Less. Check it out here. ) Marketing Automation is the process of articulating, standardizing, and automating every step in the [...]
What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' [...]