Your thank-you page is where your website visitors have maximum interest in who you are, and what you do. When you have somebody's full attention, use it. The thank-you page is the only page on your website that has a 100% opt-in rate. Everyone who sees has just subscribed to your email newsletter, or [...]
It’s funny how many published authors I know who have a hard time sending out an email newsletter. They like to feel guilty about it. 'If I could write a whole book,' they reason, 'why is sending out a regular newsletter so difficult?' I’ll tell you why: these are two very different kinds of [...]
I keep a set of juggling balls in my desk (and in my backpack), so I can take a play break whenever I need one. If I have a really intense day, building marketing campaigns for clients, and I know I will have to spend multiple hours in focused work, I make sure to designate [...]
For 2024, my word is Enrich.This year I am focused on growth, both internal and financial.After six years of learning about cryptocurrency, trading, and technical analysis, I feel like I have learned enough to build my fortune. For centuries, clever people with a bit of capital have engaged with financial markets to generate fantastic amounts [...]
2023 Annual Review Table of Contents Every Annual Review that I publish on this blog contains 4 parts: What were my victories? What could have gone better? How many New Year’s Resolutions did I keep? What are my resolutions for next year? To see all of my annual reviews, click here. To use my [...]
People feel life is meaningless when they don’t have goals, rules, and feedback. (These are the 3 attributes of games, according to Dr Jason Fox, that I describe in-depth in my short ebook Gamify Your Work.) Playing the game of life, and doing work that supports your lifestyle, is only made meaningful if we have goals to [...]
I want to share with you a theory I have about tall poppies. What happens to tall poppies? Tall poppies get … cut down. Tall Poppy Syndrome is a cultural belief in New Zealand, where I now live. There’s a lot of resistance when people see others daring to raise themselves up above the crowd. [...]
The singer Beyoncé Knowles has an alter-ego she calls Sasha Fierce. When she was young in her career, and nervous about a big show, she would internally decide it was not Beyoncé going onstage, it was Sasha Fierce. This character was brave, and strong, and confident. Assuming this persona allowed her to handle difficult challenges, because [...]
One of my coaching clients surpassed her revenue goal last month. She started August believing that her $30k goal was impossible, and wanted to avoid thinking about it. But every week, we reviewed that goal, and renewed her commitment to (attempting to) achieve it. A few times, she said, "There's no way I can do [...]
Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. [...]