This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]
I was in the middle of mighty-tasking when I had a brilliant idea. This idea had nothing to do with the project I was working on. If I had stopped to tend to this idea properly, it would derail the state of flow I had achieved. I did not want to sacrifice my current project for a [...]
The world's richest man wrecked one of the world's most beloved brands. How it started / How it's going by Midjourney  âMy first reaction was, âIs this a joke?ââŚHonestly, I think itâs idiotic,â said Matt Egan, managing director of strategy at brand experience firm Siegel+Gale. âFrom a branding point of view and a marketing [...]
I'm just gonna say it: Candyland is a boring game. Candyland art by Midjourney  Iâve played this game dozens - maybe hundreds - of times with my own children. We donât play it anymore, because now that they are older, they agree that it is boring to play. But when they were [...]
Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldnât get [...]
Ever since I ran away and joined the circus (true story!) Iâve always seen my work as a form of play. The harder the work, the harder I have to play to get through it. I learned this from the Seven Dwarves. They worked all day in the mines, and they didnât grumble and [...]
The first three hours of my day are rigidly scripted. I find that having a choreographed morning routine removes my ability to make bad decisions about how my day starts. (My morning routine changes as my life and circumstances change, so what I do today is not the same as what I did ten years ago.) [...]
90% of the worldâs drops are done by jugglers. Whatever you juggle - balls, fruit, chainsaws, or family schedules - you are statistically more likely to drop what you juggle than the people who never throw anything. Dropping the ball is part of how we learn. The placement of the drop - way off to [...]
As the military general in charge of US operations in Europe during World War II, Dwight Eisenhower had many difficult days. He had to handle shifting priorities in complex, uncertain situations. His leadership was characterized by a keen understanding of the difference between urgency and importance. âWhat is important is seldom urgent and what is [...]
In his book The Game Changer, Dr Jason Fox says that a game is anything that has goals, rules, and feedback. A good game balances all three of these against one another, to make an experience that can be so good it can be addicting. Work is often the opposite. Unclear goals, arbitrary rules, and confusing feedback (if there [...]