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Internet advice goes stale. Don’t trust it.
Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. I was in a private community recently, sharing my dissatisfaction with webinars. During the pandemic, webinars were great, and I based my business on them. [...]
What makes teamwork really work? #TeamHabits
This week, my friend Charlie Gilkey is launching a new book, Team Habits: How Small Actions Lead to Extraordinary Results. I was a big fan of his first book, Start Finishing: How to Go from Idea to Done. (See my video review here.) Charlie has once again proven his ability to navigate the complex world of productivity, but this time he's focusing on teamwork and collaboration, offering insights that are both profound and practical. Team Habits is not just another book about teamwork; [...]
Life is a single-player game. How well do you play?
In the game of life, how well you play determines your success. Every day is another round, every year is another level, and at the end of the game, it doesn’t matter if you won the high score - all that matters is that you played the game well. There are lots of ways we could look at your life as a game: Level up - celebrating another birthday Boss fight - overcoming a great challenge Lose a life - handle adversity, [...]
📙 🎂 My book had a birthday! 🎊 🎉
This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level An overview of the book from Sharí Alexander, who wrote the foreword Writing this book took me five years, because I wanted it to be good. People say [...]
Reward Yourself for Inbox Zero
I was in the middle of mighty-tasking when I had a brilliant idea. This idea had nothing to do with the project I was working on. If I had stopped to tend to this idea properly, it would derail the state of flow I had achieved. I did not want to sacrifice my current project for a new idea, even if it was brilliant. I’ve learned the hard way: shiny, new ideas might turn out to be dull after a while, and [...]
Twitter > X – the worst rebrand of all time
The world's richest man wrecked one of the world's most beloved brands. How it started / How it's going by Midjourney “My first reaction was, ‘Is this a joke?’…Honestly, I think it’s idiotic,” said Matt Egan, managing director of strategy at brand experience firm Siegel+Gale. “From a branding point of view and a marketing point of view, it just seems like a crazy idea.” According to Bloomberg, this move may have discarded between $4 billion and $20 billion of [...]