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When you have somebody’s full attention, use it.
Your thank-you page is where your website visitors have maximum interest in who you are, and what you do. When you have somebody's full attention, use it. The thank-you page is the only page on your website that has a 100% opt-in rate. Everyone who sees has just subscribed to your email newsletter, or bought a product from you. During this moment of their Customer Journey, when they are transitioning from one stage to another, people are at their [...]
You wrote a book, why can’t you write a newsletter?
It’s funny how many published authors I know who have a hard time sending out an email newsletter. They like to feel guilty about it. 'If I could write a whole book,' they reason, 'why is sending out a regular newsletter so difficult?' I’ll tell you why: these are two very different kinds of content. They require different types of speed and momentum - it's like the difference between a marathon, and a sprint. The endurance and dedication that [...]
Take play breaks to be more effective at work.
I keep a set of juggling balls in my desk (and in my backpack), so I can take a play break whenever I need one. If I have a really intense day, building marketing campaigns for clients, and I know I will have to spend multiple hours in focused work, I make sure to designate the times when I will take a break and juggle for a few minutes. This allows me to keep my focus (and my enthusiasm) high, [...]
New Years Resolutions 2024
For 2024, my word is Enrich.This year I am focused on growth, both internal and financial.After six years of learning about cryptocurrency, trading, and technical analysis, I feel like I have learned enough to build my fortune. For centuries, clever people with a bit of capital have engaged with financial markets to generate fantastic amounts of wealth. I'm ready for that to be my story; this year, I resolve to the habits that will help me become enriched. New Years [...]
Annual Review 2023
2023 Annual Review Table of Contents Every Annual Review that I publish on this blog contains 4 parts: What were my victories? What could have gone better? How many New Year’s Resolutions did I keep? What are my resolutions for next year? To see all of my annual reviews, click here. To use my workbook to create your own Annual Review, click here. Part 1 – What were my victories of 2023? This was a good [...]
We can win the Game of Life differently
People feel life is meaningless when they don’t have goals, rules, and feedback. (These are the 3 attributes of games, according to Dr Jason Fox, that I describe in-depth in my short ebook Gamify Your Work.) Playing the game of life, and doing work that supports your lifestyle, is only made meaningful if we have goals to achieve, rules for how to play, and feedback on how we are doing. But how we play the game of life - and the criteria [...]