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Shining attracts haters. ✨😡✨
Do you have haters? People who despise what you do, what you say, or who you are? This could be a good sign that you are saying something meaningful. People who dare to take a stand on a topic will be divisive. Some people will hate your message, while others will adore it. If you don't have any haters, chances are, you don't have any true fans, either. We all want to be liked, and not hated. The natural human [...]
The Show Must Go On! Even when your tech fails….
Picture this: Your 3-hour Zoom workshop just started, and your computer freezes! 😬 What do you do? The show must go on! In last week's Magnetic Messages Masterclass, my computer froze precisely at 10:01 am. (My suspicion, for other event hosts, is: I was sharing a Zoom whiteboard in a browser window, and annotating with a couple of people, when a dozen people arrived all at once. Adding them to the meeting, and having to handle screensharing AND adding people [...]
From Known to Unknown: the Art of Innovation
New ideas are only found in surprise. Before Thomas Edison demonstrated the electric lamp on 31 December 1879, he was a laughingstock in the press. "I have not failed," he famously said, "I've just found 10,000 ways that won't work." To innovate something new, Edison had to leave behind what he already knew. New ideas are only found in surprise. What you already know will not help you discover anything new, unless you take your knowledge into the unknown. There [...]
Marketing Yourself – now an Audiobook!
It took me an extra two years to get around to it, but I finally recorded Marketing Yourself as an audiobook. If you're the type of person who prefers to listen to your book, then let me read you a story: https://marketingyourselfbook.com/audiobook
With content creation, quantity begets quality.
Multiple revisions make better content. Every draft is another chance to get it perfect. But once you stop, you are stuck with what you've got. Sometimes I publish fast - when you're prolific and you like to publish, it's easier to tweet out an idea than write a list of dozens of revisions. "Done is better than perfect" can be good advice for a short video. But if you want to create something high quality, sometimes the quickest path is [...]
What most marketing gets wrong
When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - Seth Godin Image courtesy of Lucasfilm But you are not the hero of your customer's story. Your role is Obi-Wan, the wise mentor who equips the hero to go on a journey. If you are willing to take a [...]