Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut [...]
Have you felt Zoom Fatigue within the last month? If you’ve been meeting with people remotely — your family, your co-workers, your team or your community — via Zoom, then I think it’s safe to say the answer is ‘yes.’ These meetings aren’t necessarily boring, but without any novelty or variety in the place we meet, it’s easy [...]
Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a [...]
During the quarantines of 2020, we moved everything we could online. Meetings, conferences, even multi-day retreats have all been facilitated through Zoom. Many of these meetings were accessible when they were in person. 1 in 5 working adults has a disability, after all, and 1 in 7 have a hearing impairment. Virtual meetings and [...]
A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]
I've been Zooming a lot (as you probably have, too). Looking back on all these Zoom calls, I have some insight about how Intentional Conversations are different from Spontaneous Conversations. Intentional Conversation is when we schedule an appointment to talk. There might be a written agenda. There is a venue where we meet (the Zoom room). There is [...]
These 4 books will help you make better decisions. Solopreneurs wear many hats. I have been a Solopreneur, on and off, for ten years. I find the ability to decide what I want to spend my time very liberating. At times, however, it can also be very intimidating. Most companies can distribute decisions through [...]
You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a [...]
This tutorial describes how to use Gmail to manage multiple email addresses. If you are signing in and out of every email account you own, now you don't have to! In this short, 4 minute video, I can show you how to forward all of your emails to one inbox - and then send [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]