Marketing your business can distract you from doing your best work. The best marketing you can do gets you the most amount of leads in the least amount of time. But if you've been doing something that isn't working, when will you have the time or the dollars to invest in doing something different? Marketing can feel like you're [...]
Positioning is how you show up in the world, but it’s not defined by you. It’s defined by your audience. How others see you, and what they think of you, is what makes your positioning. You can influence what others think about you, through the content you publish and the messages you share. But [...]
The Marketing Yourself Intensive starts next week, Thursday, April 20th (which is the 19th for my North American friends). If you’re interested in joining me for this six-week program on how to increase your income, impact, and influence, then now is the time for you to sign up! Marketing Yourself Intensive Dates: 20th April [...]
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering [...]
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful. (If you have another question not covered here, feel free to hit 'reply' and I'll get back to you right away.) ========== Q: Is this a live program, [...]
Dr Jeremy Faust used AI to diagnose a patient who was 35 years old, had no prior medical history, and came in complaining of chest pains. Most doctors would look at her symptoms and assume it was blood clots. But ChatGPT, the revolutionary new chatbot released by OpenAI, diagnosed her with costochondritis. This condition is an inflammation [...]
I'm opening enrollment to the Marketing Yourself Intensive, a 6-week program for experts and entrepreneurs who want to get to the next level. You’d be a match for this if you have something to say and something to sell, or you use your personality as part of your branding. During this program, I help you [...]
If you think that play is something you only do separately after work, I’d like to share this quote with you from the French diplomat and historian François-René de Chateaubriand: “A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and [...]
Work-Life Balance is a false dichotomy. The phrase implies these two aspects of your life are equal, but they are not. Work ≠ Life. Life does not balance equally against your work. Work is a part of life, just like play is a part of life. What we really need is not Work-Life Balance; we [...]
While juggling three torches, I found myself carrying on a casual conversation with someone at the street fair. I had to pause my flashy tricks - like the ones where I swipe down quickly to make a loud ‘WUFFF’ of noise, or spin a torch around the outside of my elbow - so I could [...]