The years I spent as a marketing automation strategist taught me to see the work move through a workflow, end-to-end. I find myself using those skills more frequently, as I hatch and manage AI agents for clients. To launch an AI agent into a business, 4 things have to go right: Picking the right model Teaching it [...]
Xero recently published a report comparing how New Zealanders are using AI. They surveyed more than 1000 professionals, and they found that most people are still using AI like a random toolbox. They open ChatGPT, or Copilot, or Claude, or Gemini. They ask a question, get an answer, copy the useful bits, and move on. That’s [...]
Last month at EPIC in Christchurch, I hosted a TechWeek panel on Leadership in the Age of AI with four local CEOs: Anya Anderson from RedSeed, Julie Ryan from CustomD, Ali Adams from ChristchurchNZ, and Brad Fraser from Agentic Intelligence. The conversation kept coming back to the human work of leadership: judgment, communication, trust, empathy, [...]
It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise [...]
There's a point on every skill curve where dabbling doesn't work. You've watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you've even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better [...]
In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it goes like this: 🗑️ Collect 🗂️ Sort 🛠️ Craft ✨ Polish 📖 Publish When AI makes [...]
The future is coming fast. How long until you will level up? If you are serious about improving your AI skills, then consider joining the AI Campus in the AI Coaching Academy. 💡 The Founders of the AI Campus Earlier this year I launched the AI Coaching Academy to give ambitious professionals a place to practice [...]
At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between someone having an idea and building something useful. Greg Dickson demonstrated how to vibe code an app with Manus, and with just a few prompts, he created a dashboard for managing YouTube complicated YouTube workflows. It wasn't technical skill that enabled him to create [...]
I’ve been writing content on the Internet for a long time, and I must confess - I’m vain about what I publish. I have always produced a large volume of content. I was a marketing automation expert for a decade, so I can make a lot. I like making a lot. But the absolute last thing I [...]
Last week I was invited by Rita Cincotta onto the Deliberate Leader Podcast. If you don't know Rita, she is a is a leadership coach and who helps leaders grow through strengths-based practice, reflection, and deliberate action. She's also a trusted colleague and an old friend. We were able to quickly get into deep conversation about the overlap [...]