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About Caelan Huntress

Caelan Huntress is an American digital nomad living in New Zealand, and has spent ten years running an online business while traveling the world with his young family. Caelan is a website designer, copywriter, and sales strategist who specializes in helping entrepreneurs make more money in less time through setting up smart marketing systems. Subscribe to Caelan's newsletter here.

The 6 Roles of an AI Working Group

By |2026-10-21T13:50:27+13:00October 7th, 2026|Business, Events, Excellence, GenAI|

  An AI Working Group ships projects. Tools are changing faster than humans can keep up. Most teams and organisations are throwing Copilot or Claude licenses to their crew, with a quick 'good luck!' and maybe an inscrutable warning about token counts. Making mistakes can be costly, when you rely on a paycheck. There isn't [...]

The SAGE Framework turns a repeated task into an AI Agent

By |2026-10-14T03:06:00+13:00October 1st, 2026|Articles, Events, Investment, Productivity|

The fastest way to build a disappointing AI agent is to begin with a vague, grand ambition. “Handle my marketing for me.” “Run all our customer service.” “Become my chief of staff.” Those are only aspirations, not workflows. An agent cannot reliably operate within a fog bank. A useful agent starts with clear goals: [...]

Context Engineering: The Key to Agentic Design

By |2026-10-08T01:49:25+13:00September 23rd, 2026|Articles, Events, Investment, Productivity|

  In July 2025, Gartner told AI leaders that “context engineering is in, and prompt engineering is out.” The past year, people on the bleeding edge of AI have been paying attention to framing.   💡 Context engineering prepares everything prior to the prompt. Even the best prompts will fail without the right context. Giving [...]

Now enrolling for the AI Agent Accelerator

By |2026-10-07T01:31:28+13:00September 16th, 2026|Articles, Business, Events, Excellence, GenAI, Productivity|

  Generative AI makes things for you. Agentic AI does things for you. This distinction, between making and doing, is the next step on the exponential curve of capability. An AI Agent can initiate and execute tasks independently, finding the best way to transition from an initial state to a goal state by using any [...]

AEO – Get Recommended by AI with Answer Engine Optimisation

By |2026-09-09T12:19:28+12:00August 27th, 2026|Articles, Business, GenAI, Productivity|

  SEO gets your website listed in the directory, but AEO gets your website recommended by the concierge. In the previous decade, when you wanted your website to get found by your target market, you used Search Engine Optimisation to show on the first page of search results. I n the coming decade, people aren't going to [...]

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