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AEO – Get Recommended by AI with Answer Engine Optimisation
SEO gets your website listed in the directory, but AEO gets your website recommended by the concierge. In the previous decade, when you wanted your website to get found by your target market, you used Search Engine Optimisation to show on the first page of search results. I n the coming decade, people aren't going to Google to ask their questions. They are using LLMs, and AEO - Answer Engine Optimisation - is how people are getting recommended in AI responses. You've probably [...]
What is an AI Watermark? (And should you avoid them?)
Is what you are reading written by a human, or by AI? (Spoiler alert: I write all my newsletters by hand. I've been sending weekly newsletters for nearly two decades, because I enjoy writing weekly missives - none of this was written by AI.) A watermark declares authenticity. It's like a subtle version of a cattle brand - it can be added to paper documents to prevent counterfeiting, show provenance, or identify the publisher or manufacturer. Adding watermarks to AI [...]
Clone Your Writing Voice with an AI Voiceprint
This past Monday I presented at the Christchurch AI Meetup. We meet the 2nd Monday of every month at EPIC Innovation. If you are a local, you can join our Meetup group to get notified of upcoming events. You can watch the replay here. We had 3 speakers presenting on the theme of Marketing & Comms with AI. During my presentation, Create a Brand Voice Kit with AI, I demonstrated how to take a Voiceprint. This analyses the tone, style, and cadence of your writing [...]
The New GPT-Voice is a New AI Conversation
If you tried ChatGPT Voice before, and you were unimpressed, try it again. The previous Voice experience was interesting, but awkward. It interrupted pauses. It misread the end of a sentence. It responded too quickly when you were still gathering your thoughts. Talking to it felt like you had to manage an over-caffeinated friend, who was too enthusiastic to contribute, desperate to finish your sentences. The new ChatGPT Voice is powered by GPT-Live. OpenAI says it has been designed for [...]
Price Drop – AI Campus is now $19/month
We've got 350 members in the AI Coaching Academy. This is an online community for ambitious professionals who want to practice using the tools of the future. For those of you who have attended my free community events, or used the resources in the AI Playground, thanks for participating! For those who joined the AI Campus, the $100/month premium plan, I've upgraded you to the AI Seminar. This is now the $100/month plan. The AI Campus is now $19/month. When you join the AI Campus, you [...]
Open Source vs Closed Source AI Models
The conventional wisdom has been: open-source models are 3-6 months behind frontier models. If you wanted best-in-class reasoning, you had to pay for your tokens through a Frontier model. You could pay through a subscription (all-you-can-eat) or via an API (pay-as-you-go). With the release of agent harnesses like OpenClaw and Hermes, you can switch models with a simple slash command. The same agent will hold the same personality, and the same instructions, but between one prompt and another, you could switch [...]