Articles

GenAI: the $85 Billion Productivity Boost for New Zealand

By |2025-03-21T03:43:43+13:00March 18th, 2025|Articles, Business, Productivity|

Β  πŸ“Š 45% of respondents in Google’s survey, The ROI of GenAI, said using Generative AI doubled their productivity.ΒΉ How much could you accomplish with double the productivity? Let's take a look at the value proposition. The average salary in New Zealand is $65,748.80. According to StatsNZ, there are 2.9 million people working in New [...]

What is GenAI? (It’s the genie, and it’s out of the bottle.) πŸ§žβ€β™‚οΈ

By |2025-02-25T15:52:04+13:00January 29th, 2025|Articles, Business, Content Marketing, Productivity|

πŸ“Š More than 80% of people surveyed for Microsoft's Work Trends Index said that using GenAI made them more creative, and they also enjoyed their work more. When Jensen Huang took the stage last month at CES 2025, the world's largest consumer electronics expo, he called AI a "multi-trillion dollar opportunity. Source He shared [...]

🎯 Want to craft better GenAI prompts? Use the PILLARS framework.

By |2025-03-24T00:39:24+13:00January 23rd, 2025|Articles, Business, Content Marketing|

πŸ“Š Prompting is the most important skill of the future. Good prompts get good outputs, and if you're not working on your prompting skills (promptly!) then you are falling behind. You know what they say, 'Garbage in, garbage out.' If your prompts are garbage, your results will be, too. But if you use a [...]

GPT Block: Writing Has Gone From Art to Automation

By |2024-12-31T14:00:54+13:00November 12th, 2024|Articles, Blog, Business, Content Marketing, Entrepreneur, Excellence, Marketing, Productivity|

ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because [...]

[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg

By |2025-01-03T14:32:22+13:00October 29th, 2024|Articles, Business, Case Studies, Content Marketing, Marketing, migrate, Stellar Platforms|

When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]

5 Business Models Behind Books [Zoom Workshop]

By |2025-01-03T14:32:33+13:00August 28th, 2024|Articles, Blog, Content Marketing, Marketing, migrate|

How do authors build a thriving business around their published work? Spoiler alert: it's not by selling more books. In my work over the past decade with authors, coaches, and speakers, I have been behind-the-scenes of multiple 6- and 7-figure businesses. I've seen how their businesses are structured, developed the commercial offers they make to [...]

Who is the villain opposing your customer?

By |2024-12-31T14:00:30+13:00August 13th, 2024|Articles, Blog|

In every story, there are three characters: the hero, the villain, and the victim. A century ago, American film was born out of the vaudeville scene. The main storytelling medium at the time was melodrama, when the characters were almost comically basic. Think of the mustachio-twirling villain, tying a damsel in distress to the train [...]

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