An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, "I need to buy what they are selling right away! Shut up and take my money!" It might seem like that's the right way for customers to find you, but that doesn't become the long-lasting relationship that builds businesses for the long haul. A sales funnel is a series of steps that communicate in the language of the different stages your customer goes [...]

Video is about moments. The emotional power of a moment is incredible. For a powerful moment, anyone will stop what they are doing and pay attention. Collecting moments, however - that can be a challenge. During one of The Aware Show's interview summits on Light Therapy, there were plenty of moments, spread over more than ten hours of video content. Plenty of people would happily pay for accessing the premium video content in The Academy of Light Therapy, but first, [...]

Here are some images I have designed. Follow Caelan's board Social Media Graphic Design on Pinterest. People share things that make them feel valuable to their audience. When designing a social media image, there are 5 main considerations: It has to look pretty. It has to be the correct dimensions to look good on the platform. It has to clearly convey a single idea. It should create an emotional reaction in the viewer. It can direct attention to a destination or [...]