My Personal Blog:
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Pivot to Pivot
I took almost a year off of this blog, and there were many reasons for my absence. The biggest reason is: during 2016 I pivoted my main brand three times. Pivot 1: BeTheBetterDad.com Pivot 2: WellnessWebsiteDesign.com Pivot 3: StellarPlatforms.com Pivot One Internally, I still call this project Father Fitness, even though it went through a pivot of its own, to BeTheBetterDad.com. It took me eighteen months to complete this pivot and realize it was not the direction I [...]
Fizzle.Co Review – 5 Things Fizzle Does For My Business
Joining Fizzle has made a major difference in my business. I've had coaches before, and I've paid for marketing courses before, but there is no single thing I have ever done that has been as valuable for my business as joining Fizzle. This Fizzle.co review is going to go over some of the specific things that I use Fizzle for, and list some of the other benefits of membership. I don't even take advantage of all the features that Fizzle offers. Fizzle [...]
Sales Funnel Strategy
An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, "I need to buy what they are selling right away! Shut up and take my money!" It might seem like that's the right way for customers to find you, but that doesn't become the long-lasting relationship that builds businesses for the long haul. A sales funnel is a series of steps that communicate in the language of the different stages your customer goes [...]
Personal Development Website for Dads
I must confess, I made this website for dads because I wanted to show off all the cool tricks I can do as a blogger. For years, I have been blogging on other people's websites, and designing fantastic interactive experiences for clients. Until I made BeTheBetterDad.com, I didn't have a pretty palace to call my own on the Internet. So I made one. This project came out of a deep investigation during Pioneer Nation into what I could talk about that would [...]
Making a Montage Video
Video is about moments. The emotional power of a moment is incredible. For a powerful moment, anyone will stop what they are doing and pay attention. Collecting moments, however - that can be a challenge. During one of The Aware Show's interview summits on Light Therapy, there were plenty of moments, spread over more than ten hours of video content. Plenty of people would happily pay for accessing the premium video content in The Academy of Light Therapy, but first, [...]
A New Personal Development Website for Fathers
After working on it for more than a year, I've finally launched my new blog! This project is a culmination of 2 years of investigation. When I went to Pioneer Nation in 2014, I had just come back from Costa Rica, and I was trying to figure out some way to brand myself beyond the 'web designer in tropical paradise' thing I had been riding. It turns out, I wasn't that good at maintaining a brand like that. It's hard to [...]